Overview: In the Fall of 2023, as a designer at Scout, I was responsible for creating a new brand identity and redesigning the commercial website for The Wildflower Company, a mindfulness planner company. Working closely with a team of 7 consisting of designers and developers, I was able to improve the web page throughout the four-month process.
Team
Project lead: Arunima Gupta
Design lead: Sophie Fiks
Tech lead: Annika Chang
Designers: Jean Ahn, Sylvia Dunaevschi, Maddie Lebiedzinski
Developers: Ousman Jobe, Maddie Lebiedzinski
Project lead: Arunima Gupta
Design lead: Sophie Fiks
Tech lead: Annika Chang
Designers: Jean Ahn, Sylvia Dunaevschi, Maddie Lebiedzinski
Developers: Ousman Jobe, Maddie Lebiedzinski
Brand Exercise
The Elevator Pitch + Personality Levers
As a first step, the team met with Ashley and Micha, the founders of The Wildflower Company, to gain further understanding of the company itself and conclude the elevator pitch and personality levels.
As a first step, the team met with Ashley and Micha, the founders of The Wildflower Company, to gain further understanding of the company itself and conclude the elevator pitch and personality levels.
Current Website Features
Research
Competitor Research
Common Themes:
Bestsellers on homepage
Smaller thumbnails of products
Subsections for different types of planners
Interactive elements for thumbnails/images
Common Themes:
Bestsellers on homepage
Smaller thumbnails of products
Subsections for different types of planners
Interactive elements for thumbnails/images
Inspirations
Make
Sitemap
Lo-fi Wireframes
For each page of the website, the designers created 2-3 different options to present to the client before choosing one.
Home page, Planner page, Physical Planner Details Page, Digital Planner Details Page
Daily/ Weekly/ Quarterly/ Monthly Planner Details Page
Accountability Group page, Community page
Hi-fi Wireframes
Final Design
Style Guide
