As a Marketing Branding and Design co-op (a six-month internship) at BCG, I was responsible for proofing, designing, editing, and finalizing publication layouts with text and data exhibits. I worked closely with design vendors and editors to develop and improve exhibits that elevate the brand.
My daily tasks included:
• Selecting imagery for website and print publications according to BCG's visual identity
• Proofreading and tweaking Illustrator data exhibit drafts (would often include 3-4 rounds of proofreading within the brand team and with the editors)
• Creating InDesign files and placing exhibits and providing articles according to the publication layout guidelines
• Sending final articles to production
• Selecting imagery for website and print publications according to BCG's visual identity
• Proofreading and tweaking Illustrator data exhibit drafts (would often include 3-4 rounds of proofreading within the brand team and with the editors)
• Creating InDesign files and placing exhibits and providing articles according to the publication layout guidelines
• Sending final articles to production
Inside the Publication...
